Omnichannel · Client Strategy · Leadership
Maryland Local Marketing
Maryland Local Marketing is the agency side of the same company behind Maryland Local Businesses — full-service marketing for local companies across Maryland, from marinas and restaurants to home services and retail. I joined as an account manager in 2024 and now lead marketing here as Marketing Director, across Maryland Local Businesses, Maryland Local Marketing, and our sister company USB Payment Processing.
- 18+ client portfolio
- +45% client base
- +45% conversions
- +70% engagement
Across the portfolio
Aggregate ranges across client accounts — campaigns I managed directly alongside work delivered by the team. Individual client names and materials are withheld as company property.
Industries served
- Auto services
- Healthcare & dental
- Home services
- Restaurants & bars
- Childcare & education
- Salon & spa
- Craft beer
- Real estate
From account manager to director
I came in running accounts day to day, and moved into the Marketing Director seat within the year. Today I set the strategy, standards, and systems for every account the agency touches — and the team that delivers them.
Maryland Local Businesses and Maryland Local Marketing are two brands of one company: the directory and membership platform on one side, the full-service agency on the other. Running both means the same playbook, the same CRM, and the same automation stack serve a business whether it starts with a $1 listing or a full retainer.
Owning the portfolio
Before stepping into the director role, I managed an 18+ client portfolio, running full omnichannel campaigns across social media, email, Google, Meta, and programmatic advertising — handling strategy, audience targeting, budget allocation, creative development, optimization, and reporting for each account.
I also drove new business directly through outbound cold calls and in-person meetings, growing the client base by 45%.
Results through better content
Campaigns were built on data and carried by multimedia content — reels, blogs, visuals, and video. That combination delivered a 45% boost in conversions and a 70% increase in engagement across the portfolio.
I later rebuilt the Maryland Local Marketing website itself, using Claude Code and other modern tools to ship a faster, clearer site.
One playbook, many industries
The portfolio spanned auto services, healthcare, home services, restaurants and bars, childcare and education, personal care, and real estate. Each needed a different voice, but the same underlying system: a clear offer, targeted paid social, a steady content cadence, email, and a conversion path that could be measured.
Scope varied by account — social media management, video production, photography, graphic design for print and digital, email campaign design and deployment, event marketing, creative writing, and website design, build and maintenance.