About
Systems thinker,
hands-on operator.
I'm a results-driven marketing director based in Baltimore, with a Master's in Marketing Intelligence from Towson University and a Marketing degree from Salisbury.
I specialize in building the systems, workflows, and AI-enabled operations that let growing teams execute efficiently. At Maryland Local Businesses and Maryland Local Marketing I've taken a hands-on leadership role across marketing strategy, sales, client management, business development, operations, and technology — helping lead the company through a period of significant growth.
That's meant managing client relationships and strategic partnerships, overseeing a team of 11, and developing multi-channel strategy across Google Ads, Meta, programmatic, SEO, social, email, video, and content — while managing roughly $200,000 in annual ad spend across client accounts.
What I care about most is the connection between the pieces: the path from an ad to a landing page, to a captured lead, into a CRM, through automated follow-up, to a booked appointment and a reported result. Understanding that whole path is what lets me tell a business whether it needs better creative, better targeting, a better website, stronger follow-up, automation — or all of the above.
Outside of the strategy work, I still shoot. I've filmed and edited campaigns, appeared on camera as talent including a feature on WMAR-2 News, and built a YouTube channel to 32,000+ subscribers and 18M+ views. It keeps me honest about what actually performs.
Experience
The path so far.
Marketing Director
2024 – PresentMaryland Local Businesses, Maryland Local Marketing & USB Payment Processing
Lead marketing, sales, client operations, and marketing technology. Multi-tier monetization strategy and new product launches driving 525% revenue growth in six months and 1,066% in twelve. SOPs and automated workflows scaling 30 → 500+ accounts. Paid media and SEO across Google, Meta and programmatic on roughly $200K in annual ad spend across client accounts, generating 20,000+ qualified leads. Team grown from 3 to 11.
Marketing Account Manager
2024Maryland Local Marketing · Towson, MD
Managed an 18+ client portfolio across omnichannel campaigns, grew the client base 45% through outbound calls and in-person meetings, and lifted conversions 45% and engagement 70% with data-driven multimedia content.
Marketing Intern
Summers 2023 & 2024Oasis Marinas · Baltimore, MD
Managed Baltimore Inner Harbor Marina's primary social channels, adding the onsite bar in 2024. Produced 60 → 180 pieces of content across reels, statics, stories and long-form video; doubled Instagram following and lifted site visits 140% and Facebook engagement 330%.
Social Media & Content Manager
2023How Sweet It Is · Eden, MD
Ran social and content for the garden center and produce market through senior year at Salisbury. Grew Facebook reach 35% and Instagram reach 550% within the first month.
Marketing Intern
2022How Sweet It Is · Eden, MD
First marketing role — built and ran my first Facebook ad campaigns end to end, and produced photo, video, and reel content for the business.
YouTube Content Creator
2021 – Present@cje511
Built an audience of 32,000+ subscribers with over 18M views; hosted live streams averaging 200 concurrent viewers.
Contact
Get in touch.
Marketing Director based in Baltimore, Maryland — currently leading marketing for Maryland Local Businesses and Maryland Local Marketing.
- Phone
- 443-900-0341
- linkedin.com/in/conor-edwards-
- Based in
- Baltimore, MD
- Education
- M.S. Marketing Intelligence, Towson · B.S. Marketing, Salisbury
- Resume
- Download PDF