Marketing Director · Baltimore, MD
Marketing that scales.
I'm Conor Edwards. I build the systems, teams, and campaigns that turn local businesses into brands — and I still pick up the camera myself.
By the numbers
Real results, at scale.
Selected work
Brands I've built & grown.
Six businesses, from a statewide directory platform to a waterfront bar. Each one opens into the full story — with the real campaigns attached.
Maryland Local Businesses
2024 – PresentMarketing Director
A directory-and-marketing platform for Maryland's local businesses — scaled from 30 to 500+ accounts with a multi-tier monetization strategy, AI-powered workflows, and a team I grew from 3 to 11.
- 1,066% revenue growth
- 30 → 500+ clients
- Team of 11
- Featured on WMAR-2
- MVP Award 2025
Maryland Local Marketing
2024 – PresentMarketing Account Manager → Marketing Director
The agency side of the same company. I started here managing an 18+ client portfolio, and now lead its marketing as Director — setting strategy for every account the team touches.
- 18+ client portfolio
- +45% client base
- +45% conversions
- +70% engagement
Lighthouse Point Marina
2024Social & Event Marketing
Baltimore's waterfront marina. I ran social, events, and video — promoting BoatFest, transient slips, renovations, and the marina's environmental work.
- Baltimore BoatFest
- Certified Clean Marina
- Oyster restoration
- Transient bookings
Drift Bar Baltimore
2024Content & Event Marketing
The waterfront bar at Lighthouse Point. I built event-driven campaigns around live music, DJs, silent discos, and sunsets — heavy on UGC and recap video.
- Silent disco
- Live entertainment
- Recap video
- UGC campaigns
Baltimore Inner Harbor Marina
2023 · Oasis MarinasMarketing Intern
A summer internship with Oasis Marinas where I owned the marina's social channels — doubling the Instagram following and lifting site traffic 140%.
- 2× Instagram following
- +140% site visits
- +330% FB engagement
- 60 → 180 posts
How Sweet It Is
2022 – 2023 · Eden, MDMarketing Intern → Social Media & Content Manager
A garden center, wholesale nursery, and produce market on the Eastern Shore — and where I ran my very first Facebook ad campaigns.
- First paid social
- +550% Instagram reach
- +35% Facebook reach
- In month one
Systems & automation
Marketing systems, not just campaigns.
The part most marketers skip. I build the infrastructure that connects an ad to a lead, a lead to a CRM, and a CRM to a booked customer — then automate the middle.
Custom CRM & pipelines
Helped launch a custom CRM platform and built the pipelines, workflows, forms, calendars, and client-facing infrastructure behind it — using GoHighLevel as the CRM, funnel, communications, and automation layer.
Automation across the stack
Connected advertising platforms, forms, CRM, spreadsheets, and email with Make and Zapier so a lead is captured, created in the CRM, assigned, followed up by SMS or email, and reported on — without anyone typing it in.
AI-powered operations
Built AI-assisted systems for lead handling, customer communication, content creation, and repetitive operational work — increasing consistency and speed of delivery as the client count grew.
Funnels that convert
Treated websites as marketing systems rather than brochures: campaign-specific landing pages, structured CTAs and lead forms, CRM-connected conversion paths, and SEO-focused page structures.
Web design
Sites I've built.
Nine live websites — five I designed and built myself, four delivered by the team I lead.
Personal work
Behind the lens.
The content skills started here — photography, and a YouTube channel with 32K+ subscribers and 18M+ views.
About
Systems thinker, hands-on operator.
I'm a marketing director in Baltimore with a Master's in Marketing Intelligence from Towson and a Marketing degree from Salisbury. I specialize in building the systems, workflows, and AI-enabled operations that let growing teams execute efficiently.
I've led an 11-person team, standardized operations across 500+ client accounts, and kept brand execution consistent across every channel — while staying close enough to the work to film a reel, build a funnel, or step into whatever the moment needs.
Contact
Get in touch.
Marketing Director based in Baltimore, Maryland — currently leading marketing for Maryland Local Businesses and Maryland Local Marketing.
- Phone
- 443-900-0341
- linkedin.com/in/conor-edwards-
- Based in
- Baltimore, MD
- Education
- M.S. Marketing Intelligence, Towson · B.S. Marketing, Salisbury
- Resume
- Download PDF