Local Retail · Paid Social
How Sweet It Is
How Sweet It Is is a garden center, wholesale nursery, and produce market in Eden, Maryland. It's where a lot of this started: my first Facebook ad campaigns, my first reels, and the first time I saw content move a real local business.
- First paid social
- +550% Instagram reach
- +35% Facebook reach
- In month one
Where I learned paid social
I joined as a marketing intern in 2022, and it was the first place I built and ran Facebook ad campaigns end to end — writing the creative, setting the targeting, and watching what a small budget could actually do for a local retailer. I also produced the shop's photo, video, and reel content.
Taking over the channels
Throughout my senior year at Salisbury University I served as Social Media & Content Manager. Within the first month I increased Facebook reach over 35% and Instagram reach over 550% with a steady cadence of on-brand content built around the seasons, the nursery, and the produce market.
The work
