Hospitality · Events · Video
Lighthouse Point Marina
Lighthouse Point Marina is a full-service marina on Baltimore's waterfront. As part of my work with Maryland Local Marketing, I developed and executed the marketing that supported the property's renovations, events, boating community, and overall brand growth.
- Baltimore BoatFest
- Certified Clean Marina
- Oyster restoration
- Transient bookings
Marketing a waterfront brand
I created the social strategy, promotional content, event marketing, video, SEO initiatives, and marketing collateral highlighting the marina's amenities, ongoing renovations, transient slips, and the boating experience itself.
I promoted major events including Baltimore BoatFest, developing the promotional materials and advertising campaigns designed to drive ticket sales, transient bookings, and awareness.
Story beyond the slips
Some of the strongest content wasn't promotional at all. I spotlighted the marina's environmental work — including the oyster garden installation with the Chesapeake Bay Foundation and its Certified Maryland Clean Marina recognition — alongside yacht imagery and day-in-the-life content that gave the brand a real personality.