Nightlife · UGC · Recap Video
Drift Bar Baltimore
Drift Bar is the waterfront restaurant and bar at Lighthouse Point Marina. It needed its own voice — younger, faster, and built around nights out rather than boat slips — so I ran it as a separate brand with its own content strategy.
- Silent disco
- Live entertainment
- Recap video
- UGC campaigns
Marketing built around events
I managed and created promotional content for live entertainment, DJs, silent discos, live painting, and community events — producing social content, recap videos, event promotions, and creative built to drive attendance at a specific date and time.
Collaborative posts with partner accounts extended reach well past our own following and helped turn one-off events into recurring draws.
Filming the room, not the brief
A lot of this was shot live and edited fast — sunset toasts, packed decks, the bar at golden hour. Working from real moments rather than planned shoots increased user-generated content and gave the account a feed people actually wanted to follow.