Social · Content Production
Baltimore Inner Harbor Marina
Baltimore Inner Harbor Marina sits at the center of the city's waterfront. During summer internships with Oasis Marinas I managed the marina's primary social media channels, and in 2024 took on the marina's onsite bar as well.
- 2× Instagram following
- +140% site visits
- +330% FB engagement
- 60 → 180 posts
Content at volume
I produced 60 pieces of social content in 2023 and scaled to 180 in 2024 — reels, static posts, story posts, and long-form YouTube videos — building a consistent presence where there had been an intermittent one.
The content leaned into what actually happens at a marina: day-in-the-life of the dock staff, boat handling how-tos, cleanups, crabs, and the Fourth of July over the harbor.
The numbers
Over the summer of 2023 I doubled the Instagram following, increased website visits 140%, and lifted Facebook engagement 330%. Instagram reach over a one-month period rose more than 14,000%.
The work also went beyond social: I produced a video showcasing the marina and the surrounding harbor that the team put on display in the marina office.
